Klaviyo

{
  "data": {
    "type": "event",
    "attributes": {
      "metric": {
        "data": {
          "type": "metric",
          "attributes": { "name": "Subscription Created" }
        }
      },
      "profile": {
        "data": {
          "type": "profile",
          "attributes": {
            "email": "customer@example.com",
            "first_name": "Jane",
            "last_name": "Doe"
          }
        }
      },
      "properties": {
        "originOrderId": "gid://shopify/Order/123",
        "source": "circuly_subscriptions"
      },
      "time": "2026-02-12T15:30:00.000Z"
    }
  }
}

Create a flow triggered by the "Subscription Payment Failed" metric.
Step 1: Send an email immediately with subject "Action needed: payment issue with your subscription".
Step 2: Wait 2 days.
Step 3: Add a conditional split — check if the profile has received a
"Subscription Payment Succeeded" event in the last 2 days.
  - If yes: exit the flow.
  - If no: send a reminder email with subject "Your subscription payment is still pending".
Step 4: Wait 5 more days, send a final urgent reminder with subject
"Last chance: update your payment to keep your subscription".
Add a trigger filter: only enter this flow if event property "source" = "circuly_subscriptions".

Create a flow triggered by the "Subscription Cancelled" metric.
Step 1: Wait 1 day, send "We're sorry to see you go" with a feedback survey link.
Step 2: Wait 7 days. Add a conditional split — check if the profile has received
"Subscription Created" in the last 7 days.
  - If yes: exit (they re-subscribed).
  - If no: send "We miss you" email with a re-subscribe CTA.
Step 3: Wait 14 more days, send a final win-back offer with a discount code.

Create a flow triggered by the "Subscription Paused" metric.
Step 1: Send a confirmation email "Your subscription is paused".
Step 2: Wait 14 days. Add a conditional split — check if the profile has received
"Subscription Resumed" in the last 14 days.
  - If yes: exit.
  - If no: send "Ready to resume?" with a resume CTA.
Step 3: Wait 30 more days, send a final check-in with subject
"Your subscription is still on hold".

Create a flow triggered by the "Subscription Created" metric.
Step 1: Send a welcome email with subject "Welcome to your subscription!".
Include the event property "originOrderId" as a link to the order.
Step 2: Wait 3 days, send a follow-up with subject "Getting the most out of your subscription"
with product tips and FAQs.
Step 3: Wait 7 days, send "How's it going?" with a feedback request.
Add a trigger filter: event property "source" = "circuly_subscriptions".

Create a flow triggered by the "Invoice Overdue" metric.
Step 1: Send immediately with subject "Your invoice {{ event.invoiceNumber }} is overdue".
Include the event properties "invoiceNumber" and "totalAmount" in the email body.
Step 2: Wait 3 days, send a second reminder with subject "Reminder: outstanding invoice".
Step 3: Wait 7 more days, send a final notice with subject "Final notice: invoice overdue".
Add a trigger filter: only enter if event property "attemptCount" >= 2.

Create a flow triggered by the "Subscription Renewed" metric.
Add a trigger filter: the profile must have received "Subscription Renewed"
at least 6 times (long-term subscriber).
Step 1: Send an email with subject "You've been with us for a while — want to own it?"
with a buyout CTA explaining the option to purchase the product outright.

Create a flow triggered by the "Payment Retry Scheduled" metric.
Step 1: Send an email with subject "We'll retry your payment on {{ event.nextRetryAt }}".
Include event properties "nextRetryAt" and "attemptCount" in the body.
Add a trigger filter: only enter if "attemptCount" >= 2 (skip first retry).

Create a segment of profiles who have received "Subscription Payment Failed"
at least once in the last 30 days AND have NOT received "Subscription Payment Succeeded"
in the last 30 days. Name it "At-Risk: Payment Issues".

Create a segment of profiles who have received "Subscription Paused"
in the last 60 days AND have NOT received "Subscription Resumed"
in the last 60 days. Name it "Paused Subscribers".

Create a segment of profiles who have received "Subscription Cancelled"
in the last 90 days AND have NOT received "Subscription Created"
in the last 90 days. Name it "Churned Subscribers".

Create a segment of profiles who have received "Subscription Renewed"
at least 3 times in the last 180 days. Name it "Loyal Subscribers".

Create a segment of profiles who have received "Invoice Overdue"
in the last 14 days. Name it "Overdue Invoices".

Create a segment of profiles who have received "Subscription Renewed"
at least 6 times in the last 365 days AND have NOT received
"Subscription Buyout Initiated" in the last 365 days. Name it "Buyout Candidates".